The cover is shot by Patrick Demarchelier. (source)
Click here to view 2016 cover with Dakota Johnson, here to view 2015 cover featuring Jourdan Dunn, here to view 2014 cover featuring Georgia May Jagger, here to view 2012 cover featuring Kati Nescher, here to view last year cover featuring Arizona Muse, here for 2011 cover with Victoria Beckham, and here for 2010 cover with Natalia Vodianova.