Dutch model Maartje Verhoef stars in the ad campaign of Alexander McQueen McQueen Parfum fragrance, photographed by Paolo Roversi. The campaign is styled by Camilla Nickerson with art direction by Fabien Baron. Hair and make up by Anthony Turner and Lucia Pieroni.
Inspired by the craftsmanship of haute perfumerie, McQueen has created a unique scent made from the precious essence of three night-blooming flowers: Sambac Jasmine, Tuberose and Ylang Ylang. Solid, sensual, with the artisan’s love of form, the parfum bottle is a small work of art. Gold feathers crown the bottle, reflecting bespoke craftsmanship that is pure McQueen.
Their website said that the story of the campaign is “This is the story of a woman who is luminous by day and seductive by night, the woman who thrives on her own elegance, intelligence, and power. McQueen is her signature scent as her new beauty emerges from the dark, like light breaking through the trees as she comes into her own perfect day”. (source)