Prada Candy Kiss Fragrance 2016 Ad Campaign

American catwalker Lexi Boling is on fire this season! After nabbing multiple brand slots of campaign face for Spring Summer 2016 season, Lexi is also named as the face of Prada‘s new fragrance, Prada Candy Kiss. She will be photographed by Steven Meisel for the campaign due in mid-February.

Channelling Candy’s addictive nature, the fragrance elevates a distinctive musk scent by multiplying its presence on the skin. It’s about obsession and repetition, just like a favourite song triggers emotion again and again – the more we return to the melody, the stronger its impression becomes. (source)

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