The are both promoting Spectre. Rankin photographed the cover. (source)
Click here to view last year cover featuring Brad Pitt, here to view 2013 cover featuring James Franco, here to view 2012 covers featuring Daniel Craig, Pierce Brosnan, George Lazenby, Timothy Dalton, Roger Moore and Sean Connery. Click here to view 2011 cover featuring Kristin Stewart, here for 2010 cover featuring Jessica Alba, and here for 2009 cover with Robbie Williams.