The cover was shot by Alexi Lubomirski. (source)
Click here to view last year cover featuring Robert Downey Jr., here to view 2013 cover featuring Idris Elba, here to view 2012 cover featuring Cameron Diaz, here to view 2011 cover featuring Daisy Lowe, here for 2010 cover with James Franco, and here for 2009 cover with Ricky Gervais.
http://forums.thefashionspot.com/f78/official-mens-magazine-thread-7-a-257075-58.html