Shanghai Tang Silk Road Fragrance Collection 2015 Ad Campaign


Shanghai Tang Silk Road Collection is the new collection of fragrances inspired by the glamour and culture of Shanghai. The collection was inspired by the rich fabrics, décor, lively colors and mystery of Silk Road, which were intertwined in each of the eight editions by perfumer Carlos Benaim.

The flacons and outer carton feature Chinese symbol SHÒU denoting longevity. Longevity is considered one of five blessings, along with wealth, health, love and virtues. These five blessings traditionally represent five most important Chinese life goals. The campaign model is Chinese top model Du Juan who was snapped by Mario Testino. (source)


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