UPDATED AUGUST 29TH 2014: As informed by Rudi Lewis in the comment box below, the campaign was actually shot by Lachlan Bailey, the TV commercial was by Jonas Akerlund. The hair and make up by Yadim and Rudi Lewis.
H&M hired top catwalkers Liu Wen, Liya Kebede and Natasha Poly to fronting their latest ad campaign that was photographed by Jonas Akerlund with styling works by Robert Rydberg. James Rowe and Val Garland responsible for the hair styling and make up. (source)
Click the links to view past campaign images of H&M: Spring Summer 2014, New Icons Spring Summer 2014, Holiday 2013, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Holiday 2011, Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010, Summer 2010, Spring 2010 and Fall Winter 2009.