Sonia Rykiel Fall Winter 2014 Ad Campaign

Brazilian supermodel Gisele Bundchen goes sans make up on the black and white campaign of Sonia Rykiel shot by Juergen Teller.

The fall shoot was art directed and styled by Katie Grand, who said she took her cue from pictures of the label’s founder, Sonia Rykiel, in the Seventies. “Juergen does not often shoot in black-and-white and we asked him to shoot film to give an authenticity to the images,” Grand said. (source)

Click the links to view past campaign images of Sonia Rykiel: Spring Summer 2014, Fall Winter 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.