Coach Fall Winter 2014 Ad Campaign



UPDATED JULY 17TH 2014: Added new images.


Coach’s new look continues with the brand’s fall ad campaign — its first under the creative direction of Stuart Vevers.

The photos, which feature Vevers’ debut ready-to-wear collection, feature an “image-on-image” style, juxtaposing new portraits lensed by Steven Meisel against photos from Joel Sternfeld’s “Landscape With Path” series.

Joel’s images were part of my inspiration for the collection,” said Vevers. “Showing the inspiration behind the work is kind of intriguing.” Vevers’ main mandate in creating the campaign, done in collaboration with branding agency Baron & Baron Inc., was to signify the brand’s ongoing evolution. “It was important that it felt true to the spirit of the new Coach girl, but even more importantly was for people to sense a change,” said Vevers. “This is a reset.” The reset sees the brand saying goodbye to Karlie Kloss, who has been in Coach campaigns for the past two seasons alongside fellow top models Freja Beha Erichsen and Liu Wen.

Rather than selecting another cover girl to replace Kloss, Vevers opted to bring on a slew of up-and-coming models: Lexi Boling, Leona Binx Walton, Vanessa Mood, Harleth Kuusik, Gracie Van Gastel, Issa Lish and David Alexander Flinn. “It’s about the next generation,” said Vevers. “To me, that also signaled a sense of change in newness and capturing these girls that feel fresh and new.” (source)

Click the links to view past campaign images of Coach: Spring Summer 2014, Fall Winter 2013, Pre Fall 2013, Spring Summer 2013, Holiday 2012, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

About art8amby

A good source for an Uber Cool Persona. View all posts by art8amby

9 responses to “Coach Fall Winter 2014 Ad Campaign

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: