Chloé Love Story Fragrance 2014 Ad Campaign


The campaign face is French actress Clémence Poésy. The TV ad was directed by Mélanie Laurent, and features music performed by Vanessa Paradis.

Coty will continue to capitalise on that connection with the launch of Love Story, which was inspired by the “love-locks” of the Pont des Arts, a Parisian bridge now extensively decorated with padlocks, which are engraved with the names or initials of couples, who then throw the padlock key into the River Seine below, in a gesture said to represent their love and commitment.

Both the flacon and the ad campaign reference the bridge’s (and the Chloé brand’s) famous padlocks; the latter within the context of a whirlwind Parisian romance. The Love Story bottle, which incorporates the brand’s signature “pleated” glass, is subtly shaped like a padlock. The arch is adorned with a narrow blush ribbon. The outer carton is white with gold lettering. (source)

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