Louis Vuitton’s push to even higher echelons of luxury includes three marquee photographers for Nicolas Ghesquière’s debut fashion campaign. The fall spots are slated to break in an array of August magazines, starting July 3 in the U.K.
Bruce Weber, Annie Leibovitz and Juergen Teller aimed their cameras at what Vuitton characterized as four “contemporary heroines” — actress Charlotte Gainsbourg and models Liya Kebede, Freja Beha Erichsen and Jean Campbell — plus a low-slung silver Maserati concept car as a prop in the Teller spots.
Dubbed “Series 1,” the campaign is touted as a mold-breaking collaboration that crosses over into the realm of art — a “curated” selection of images inspired by Ghesquière’s debut fall collection.
According to Vuitton, Ghesquière gave each of these “giants” free reign to interpret the collection with their unique visual signature — which is to be heightened by the way the various images are combined to form a “fashion gallery.”
Weber, Leibovitz and Teller, shooting respectively in Miami, New York and Venice, also contributed a one-minute video for Vuitton’s Web site as well as social media. (source)
Click the links to view past campaign images of Louis Vuitton: Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.