Jason Wu continues to hired supermodels for his campaign. This time, he tapped Brazilian bombshell, his Fall Winter 2014 show opener and Victoria’s Secret Angel Adriana Lima who posed in front of Inez van Lamsweerde & Vinoodh Matadin lens.
So why was Lima Wu’s Fall ’14 supe of choice? “She’s sexy, and there’s this feline-esque prowess that felt appropriate for the clothes. And she’s got those eyes! She’s like our own Bianca Jagger,” he said. “Adriana is a new take on the supermodel—she’s from a different era. At the end of the day, these ads are about the women and the sexiness, and I continue to choose women who inspire me.”
His campaigns have featured mega models posing at iconic New York eateries—Stephanie Seymour was snapped at La Grenouille, Christy Turlington at Mr. Chow, and last season Wu took Karen Elson to enduring hot spot Indochine.
The campaign was shot in Four Seasons Hotel with styling works by Melanie Ward. (source)