DKNY my NY Fragrance 2014 Ad Campaign


Singer Rita Ora continuing her work with the American brand by fronting the brand’s latest fragrance campaign that was snapped by Francesco Carrozzini.

The rose-hued scent is housed in a heart-shaped vessel with a skyline-inspired cap, running between $48 and $88 for 1-3.4oz bottles.

The pink juice, developed by Trudi Loren, senior vice president of corporate fragrance development for the Estée Lauder Cos. Inc. in partnership with International Flavors & Fragrances, has top notes of raspberries, galbanum and pink pepper, a heart of Egyptian jasmine, freesia and orris root, and a drydown of Patchouli Heart LMR, vanilla absolute, musk and ambergris. (source)


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