Balmain Spring Summer 2014 Ad Campaign

Mel Ottenberg styled superstar Rihanna for the 90s inspired ad campaign images of Balmain, photographed by Inez van Lamsweerde and Vinoodh Matadin.

Here’s a quote from WWD:

Frequent Balmain wearer Rihanna is taking her love of the French label to the next level by appearing in its spring ad campaign, WWD has learned.
“In front of the camera, she makes you feel like she is the only girl in the world,” said Balmain’s creative director Olivier Rousteing, characterizing his casting coup as a dream come true.

“When the woman that inspires you wears your creations, your vision feels complete,” he added, describing the “icon” of his generation as uncompromising, fresh and modern.

Even with her hair obscuring part of her face, the pop diva — who appears with Eminem on the chart topping single “The Monster” — is unmistakable with her riveting gaze and signature tattoos.

Atelier Franck Durand took care of creative direction for the campaign, with styling by Mel Ottenberg. (source)

Click the links to view past campaign images of Balmain: Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.