Alexa Chung is Longchamp’s latest woman in motion. The French leather goods firm tapped the vivacious “It” girl to front its spring campaign — the first volley in a year’s worth of events to mark the 20th anniversary of its best-selling Le Pliage bag.
Spots showing Chung frolicking around Saint-Tropez — occasionally behind the wheel of a vintage Fiat convertible with unusual wicker seats — are to break in select February magazines, including Taiwanese Elle and American and British Vogue.
Max Vadukul shot the print ads with Alexis Roche as stylist, while Jean-François Julien did a short film that will make its debut during New York Fashion Week on social media and as digital advertising.
Marie-Sabine Leclercq, head of global communications, noted more than 20 percent of Longchamp’s media spend now goes to digital. Its latest mini-movie, titled “Bigger Than Life” and starring model Coco Rocha, has logged more than a million views online. (source)
Click the links to view past campaign images of Longchamp: Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.
November 27th, 2013 at 4:11 AM
[…] Spring Summer 2014 campaign star of Longchamp is gracing the November cover of Nylon Korea. […]
November 27th, 2013 at 1:55 PM
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June 19th, 2014 at 2:04 PM
[…] the links to view past campaign images of Longchamp: Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, […]