Print ads for the new fragrance from Elizabeth Arden begin running in the US in September magazines, while US TV commercials will break in mid September. Pete Konczal served as director of photography, while Ludwig Ciupka directed the campaign. The model is Olga Kaboulova.
Clement Gavarry created this floral fruity fragrance with pink pepper, bergamot, pear and cassis as top notes; middle notes are egyptian jasmine and gardenia; base notes are patchouli, amber and musk. (source)