An impressive campaign, between fashion and cinema, in a triumph of Italian style that represents one of the stylistic codes that are the most dear to Ermanno Scervino. Asia Argento will be the protagonist of the 2013/14 autumn/winter advertisement campaign by the house of fashion from Florence.
An exceptional testimonial: “As she has cinema in her blood, no-one knows the world of cinema like Asia does. I love her evolution: every small thing of her expresses a charm that is in a continuous evolution. When I imagined a face for the new woman by Ermanno Scervino, I immediately thought about her” the designer said.
Asia Argento has been called to personify the new concept of woman by Ermanno Scervino, that is indissolubly connected to the Cinema and to the divas of the past, that created its history.
“Together with Asia – Scervino said – we wanted to tell a new style, that looks towards the past but is immediately projected towards the future. Never be nostalgic.” The photos have been taken by Francesco Carrozzini in an old delabré Milanese theatre: the atmosphere is almost like a film noir; everything is deeply refined”
Click the links to view past campaign images of Ermanno Scervino: Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.
Images via TFS, quote via Vogue Italia.