Louis Vuitton Alma Bag 2013 Ad Campaign


Steven Klein photographed the 2013 campaign images of Louis Vuitton Alma Bag featuring top modeling names Karlie Kloss, Iris Strubegger, Daria Strokous and Monika Jagaciak with hair by Julien d’Ys, makeup by Peter Philips and styling by Ludivine Poiblanc.

The four women wear looks from Vuitton’s pre-fall collection and carry bags in colors that are emblematic of the cities depicted: taxicab yellow for New York, French blue for Paris and lacquer red for China. A final nighttime image in Paris features a rainbow selection of Alma bags in Epi leather.

The dome-shaped bag was first created in 1934 (originally dubbed the Squire) and was rechristened Champs-Élysées before settling on its current name. Vuitton considers it an enduring symbol of elegance “à la française.”

Images via WWD.






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