Proenza Schouler Spring Summer 2013

Quoted via WWD:

Proenza Schouler’s spring campaign marks a couple of firsts for Lazaro Hernandez and Jack McCollough. It’s the first time the duo collaborated with photographer David Sims. It’s also their first campaign to appear in national fashion magazines like the March issues of Vogue, Harper’s Bazaar and W.

The visuals – shot at London’s Spring Studios in October and featuring portraits of models Julia Nobis and Irina Nikolaeva juxtaposed with abstract images – have a collagelike touch. The images, which unveil a new brand logo, will also run in European biannuals like Love, Pop, Purple, Self Service and 032c.

Click the links to view past campaign images of Proenza Schouler: Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011 and Fall Winter 2010.

Images via TFS.

8 responses to “Proenza Schouler Spring Summer 2013

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