UPDATED DECEMBER 24th 2012: The campaign was photographed by Jean-Baptiste Mondino.
Jean Paul Gaultier is launching a new fragrance for men, LE BEAU MALE, which arrives on the market in March 2013. With its memorable composition and combination of ingredients, this fragrance offers a unique game of hot and ice-cold notes. The new fragrance Le Beau Male is created to accentuate the erotic potential of each man and to stimulate all senses. ”This is the scent of freshness which makes men hot,” announces Jean Paul Gaultier.
It is possible to make a parallel with the cult Le Male edition, since perfumer Francis Kurkdjian wanted to remind us of the formula and to create a new fragrance while accentuating accords which were not attended closely. The new creation carries the scent of freshness, and is very seductive and powerful, while reminding us of hot fingers sliding over cold, moist glass. The composition highlights a fine cocktail of fresh and moist mint and absinthe making the composition lighter and cooler. Lavender adds a calming effect playing with orange blossom combined with sage. The base incorporates a sensual trail of musk closing the composition.
The flacon is shaped like all previous editions of the Le Male collection. The “man” torso is colored in ice blue with light blue, metallic stripes over his chest. The ice cold white color accentuates the juiciness and freshness, while the blue metallic stripes restrain the strength and energy. The metal outer packaging remains unchanged. LE BEAU MALE is available as 75 ml and 125 ml EDT. Besides the EDT, a 75 gram deodorant stick will also be available. The advertising face is Kaylan Falgoust who is posing naked on ice in the pin-up style of the 50s.
Images and quote via Fragrantica.