Dior Hypnotic Poison Eau Secrete Fragrance 2013 Ad Campaign



Perhaps the most famous fragrance line from Dior, Poison Collection, has been expended by another edition of its Hypnotic branch. The original Hypnotic Poison was introduced in 1998; Hypnotic Poison Eau Sensuelle version saw the light of day in 2010 and now we have Hypnotic Poison Eau Secrete coming out in January 2013.

Hypnotic Poison Eau Secrete, like every scent of this collection, smells of fatal attraction, extreme sensuality and seduction. The new version refrains from vulgarity and advocates a more subtle approach though.

Elegant, oriental as well as fresh, it begins with citrus burst of Sicilian mandarin, orange and Calabria bergamot. Its heart is dominated by intense accord of Sambac jasmine mixed with Tunisian neroli. The base features distinctive vanilla aroma, which is the signature of Hypnotic Poison collection. Francois Demachy signs the composition.

The face of the campaign shot by Steven Meisel is French actress Mélanie Laurent. The fragrance is available as 50 and 100 ml Eau de Toilette.

Images and quote via Fragrantica.

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