Dolce & Gabbana Menswear Spring Summer 2013 Ad Campaign

For the first time ever, Domenico Dolce served as the photographer for his own Dolce & Gabbana label!

The 54 year old Sicily raised designer is teaming up with his design partner, Stefano Gabbana (50) as the photographer and stylist respectively, for their namesake label’s latest advertising campaign.

Dolce & Gabbana were inspired by the 1948 Luchino Visconti film La Terra Trema, about Sicilian fisherman, which the director filmed on location using locals. The designers decided to populate their photographs with nonprofessional models who would pose alongside Italian actress Monica Bellucci and socialite Bianca Brandolini d’Adda.

Gabbana gave them their motivation: “I spoke with all the people and said, ‘This is the situation: It’s a Sunday on the beach with your family and your girlfriend’s family. This is the mood.’”

Adds Dolce: “They’re Sicilian. They understand the music. They understand what we want to see.”

The result is a campaign that hits the sweet spot of the Dolce & Gabbana canon. Dark-haired men exude earthy machismo and proud narcissism. The women are curvy and sensual.

The background evokes the cultural stew of Sicily and the tenor of life there, especially as it compares to the northern industrial capital of Milan. “It’s hot; it’s passionate. It’s less chic but it’s more emotional,” Gabbana says of Sicily. “I think the south of every part of the world is very similar.”

Click the links to view past campaign images of Dolce & Gabbana Menswear: Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Images and quote via TFS.

4 responses to “Dolce & Gabbana Menswear Spring Summer 2013 Ad Campaign

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