Model Juliana Forge and DJ Tiesto are fronting the campaign of the GUESS collaboration with the famed Dutch disk jockey.
The cobranded collection — which has its own Tiesto/GUESS logo, in black and electric blue — kicked off since August, with a new “multifunctional,” limited edition wristwatch, which says has a slick, cool, exclusive look to it. Plus, “there are discussions ongoing regarding additional accessory pieces,” says Tiesto‘s Global Manager Michael Cohen, who brokered the deal.
The apparel will follow in October, a 22-piece line inspired by not only Tiesto (right down to the graphic prints on the T-shirts, said to resemble the lights and video projections at his shows), but electronic dance music (EDM) culture at large. In addition to T-shirts, it includes skinny-fit jeans in black and indigo treatments with zipper detailing, and leather and coated twill moto-jackets.