James Bond 007 Fragrance 2012 Ad Campaign


Quoted via Fragrantica and Ohlala Mag.

The official James Bond fragrance for men will be available to buy soon from retailers worldwide. The advertising campaign has been shot by renowned and longtime 007 photographer Greg Williams. Having shot campaigns for four James Bond movies to date – DIE ANOTHER DAY, CASINO ROYALE, QUANTUM OF SOLACE and this year’s highly anticipated SKYFALLGreg was clear on the direction he wanted for the fragrance trailer. “For me, it isn’t any one actor’s face which represents Bond – it’s all about the look and the iconography of Bond,” he explains. “I took inspiration from the original illustrations found on the early Ian Fleming books and aimed to harness the dream of Bond through cinematic lighting and by keeping his face a mystery.

Its retro, aromatic-fougere composition is created of notes of fresh apples, cardamom, sandalwood, vetiver, lavender, coumarin and moss. This accentuated combination of aroma of ferns and moss gives a unique seal to the new men’s edition. James Bond 007 was created in cooperation of Eon Productions and perfumers of the house of Givaudan.

The bottle is dark green and robust, created of glass, has coarse mesh structure that resembles on car series James Bond. Silver ring-shaped stopper was inspired by a number of British spy gadgets and the engraved logo 007 is emphasized with a smooth satin ribbon that decorates the center of the bottle.

Images via Ohlala Mag.



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