UPDATED NOVEMBER 20th 2012: Added five new Winter 2012 campaign images featuring Daria Werbowy and Tyson Ballou, photographed by Mikael Jansson. Images via TFS.
UPDATED OCTOBER 16th 2012: Added more campaign images of H&M featuring Lana del Rey snapped by Sølve Sundsbø. Images via Design Scene.
UPDATED OCTOBER 10th 2012: Added five new Winter 2012 campaign images snapped by Andrew Yee featuring Frida Gustavsson. Images via Models.com
UPDATED OCTOBER 10th 2012: Added two new campaign images via TFS featuring Joel Kinnaman.
UPDATED AUGUST 19th 2012: Added eleven new campaign images via TFS featuring singer Lana Del Rey, actor Joel Kinnaman, and model Daphne Groeneveld.
UPDATED AUGUST 03rd 2012: Added four new campaign images via TFS featuring Daphne Groeneveld.
H&M confirmed the rumors that Lana del Rey is starring in its Fall 2012 ad campaign, and since the songstress has been cultivating a bit of a retro image, the brand decided to embrace that vibe for the campaign. The newly released images, photographed by Inez van Lamsweerde and Vinoodh Matadin, show the singer in a monochromatic peach look composed of skinny jeans and a fluffy sweater. Her signature Priscilla Presley-esque hair, long talon-like nails, and nude lip with a smoky eye are on full display. In keeping with the 50s feel of the campaign, Lana also performs a cover of Elvis’ “Blue Velvet” in a short film on the H&M website.
Typically highly critical, forum members were fully on board with the campaign. “Love how she’s styled for this, well done H&M,” TeeVanity commended.
Mchunu posted, “I am seeing the 50s reference come through very strongly here, but what I like most about it is how modern it is. Despite the theme, she does not look like a caricature from the 50s glamazon era.”
We’re ok with a celebrity getting the campaign, as long as it’s not permanent. MulletProof wrote, “Lana looks amazing. I only hope they don’t make a habit out of this because I still prefer models.”
If you find yourself fighting over one of these sweaters come fall, you might find that your tug-of-war opponent is a Fashion Spot forum member. Be forewarned, we all want this sweater.
Click the links to view past campaign images of H&M: Spring Summer 2012, Holiday 2011, Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010, Summer 2010, Spring 2010 and Fall Winter 2009.
Images and article from TFS.