Sportmax Code Fall Winter 2012 Ad Campaign


16 year old, Valerija Sestic is replacing Monika Sawicka as the new campaign girl of Sportmax Code for Fall Winter 2012 season.

The Switzerland born caused a buzz on New York Fashion Week last September when the then 15, lied about her real age at that time to walk on NYFW. Well, the management (Women NY) lied to the designers actually, not her.

The Council of Fashion Designers of America issued its guidelines on underage models in 2007. They ask that members keep girls younger than 16 off the catwalk and do not allow girls younger than 18 to work past midnight at fittings or photo shoots.

The young model posed sexy (as in showing her booty) in some of this photos, no? What do you think?

Click the links to view past campaign images of Sportmax Code: Spring Summer 2012 and Fall Winter 2011.

Images via TFS.








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A good source for an Uber Cool Persona. View all posts by art8amby

4 responses to “Sportmax Code Fall Winter 2012 Ad Campaign

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