Daily Archives: June 29, 2012

Balenciaga Florabotanica Fragrance 2012 Ad Campaign

Kristen Stewart was photographed by Steven Meisel for Balenciaga‘s latest fragrance, Florabotanica, that was designed to appeal to 25- to 35-year-olds but is finding its sweet spot with the classic-loving, 35-plus market.

Below are the quote of the article from WWD:

“We see this as a game-changer for the brand,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, speaking of Florabotanica.

She noted the current Balenciaga scent business was designed to appeal to 25- to 35-year-olds but is finding its sweet spot with the classic-loving, 35-plus market.

Florabotanica targets a younger consumer — 18-year-olds and up,” continued Walsh. “They may not know Cristóbal Balenciaga, but they certainly know Nicolas Ghesquière. In the U.S., this is very much a fashion brand.”

She called the flower in the fragrance’s ad visual “not just a pretty flower, but a pretty dangerous flower. Nicolas’ vision is to twist and turn the heritage and make it something of today.”

Countrywide, the Florabotanica line will include 30-, 50- and 100-ml. eau de parfum sprays that are to retail for $65, $95 and $125, respectively. Ancillaries are to include a body lotion and shower gel.

Florabotanica will be carried in about 300 U.S. specialty store doors. After a one-month exclusive in September with Neiman Marcus and Bergdorf Goodman, the scent is to be rolled out in October to Nordstrom, Saks Fifth Avenue and Bloomingdale’s.

In September, the fragrance will be introduced abroad in the U.K., Canada and France. The rollout will then include Italy, Russia and Spain in October, followed by Australia, Germany and the Benelux countries in November. Worldwide, Florabotanica will be carried in about 5,000 doors.

“On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” said Stewart, sitting in a suite of Le Bristol hotel here, wearing a Balenciaga T-shirt, shorts and heels. “That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.

“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière],” continued the 22-year-old. “And I’m a terrible liar.”

Stewart said she was relieved the first time she smelled Florabotanica.

“There is something natural about it,” explained Stewart. “It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ ”

Teaming with Ghesquière was like “kismet,” she said.

The designer took note of Stewart in the movie “Panic Room” and a subsequent Bruce Weber shoot for Interview magazine. “I remember thinking, ‘Wow, I would love to do something with her one day.’ She’s so Balenciaga,” said Ghesquière.

For her part, Stewart feels “lucky” and “really excited” about the scent project, since it came together naturally.

“Even though, yes, it’s an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project,” she said. “I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.”

Florabotanica is the second major Balenciaga scent Ghesquière has worked on, after Balenciaga Paris, which came out in 2010. For the new project, executives from fragrance licensee Coty Inc. asked him to pick out part of his Balenciaga fashion and have a young consumer in mind. In 2008, Ghesquière had created a collection involving “nice” and “nasty” flowers. The idea evolved into taking a sampling from that garden.

“It’s more narrative, kind of a fantasy,” he said. “So when I thought about the fragrance and the character that would visit that garden, I thought Kristen could be the perfect beauty and the perfect personality to represent that.”

Ghesquière said Stewart is full of dualities — gorgeous and boyish — for instance.

He described the Florabotanica flacon as being like a laboratory bottle into which the striped tube can be dipped to cull the botanical garden’s extract. Similarly, the scent’s invented name is meant to have both a scientific and natural ring.

Florabotanica’s juice was created with International Flavors & Fragrances perfumers Olivier Polge and Jean-Christophe Hérault. It includes a vetiver, amber and caladium-leaf accord, and a (hybrid) rose, carnation and mint accord.

The advertising photo shoot set was decorated with 3-D metal sculptures looking like elements of a floral print Ghesquière made a couple of years ago.

“It’s the reality that looks artificial,” said Ghesquière. “I think it was quite interesting.”

In the print campaign photographed by Steven Meisel, Stewart — wearing a dress from the flower collection — stands fairly straight-legged, with her hands in her pockets.

“I think that’s kind of perfect for this particular ad. Usually, a fragrance ad would definitely be like,” said Stewart, striking an exaggerated, sexy lounge pose on the couch. “When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?’ And they were like, ‘Just be comfortable.’ ”

Images via TFS.

Gucci Première Fragrance 2012 Ad Campaign

The 24 year old actress was photographed by the amazingly busy duo, Mert Alas & Marcus Piggott for the campaign image of Gucci‘s latest fragrance, Gucci Première.

Image via TFS.

Alexander McQueen Fall Winter 2012 Ad Campaign

UPDATED JULY 07th 2012: The campaign was photographed by David Sims with Gideon Ponte responsible as the set designer.

24 year old Finnish model who won the 2005 Mallikoulu (Model School) contest in Finland, Suvi Koponen, is replacing Polish born Zuzanna Bijoch as the new face of Alexander McQueen. Congratulations Ms.Koponen!!!

Click the links to view past campaign images of Alexander McQueen: Spring Summer 2012, Fall Winter 2011, Spring Summer 2011 and Spring Summer 2010.

Image via TFS.

Mila Kunis for Glamour US August 2012

The 28 year old actress was photographed by Alexei Hay for the August cover of Glamour US. The image is kinda awkward, non? Her head looks bigger than her tiny body…

Click here to view last year August cover featuring Heidi Klum, here for 2010 cover with Vanessa Hudgens and here for 2009 cover with Taylor Swift.

Image via TFS.

Diana Penty for Vogue India July 2012

The 26 year old model and actress was photographed by Luis Monteiro and styled by Anaita Shroff Adajania for the July cover of her homeland Vogue.

Click here to view last year July cover featuring Sonakshi Sinha, here for 2010 cover with Abhishek Bachchan and Aishwarya Rai Bachchan and here for 2009 cover wtih Deepika Padukone.

Image via TFS.

Vogue Italia July 2012 Cover


UPDATED JUNE 30th 2012: The models are (L-R) Vanessa Axente, Mackenzie Drazan, Julia Nobis, Erjona Ala, Elena Bartels and Lida Fox.


Karl Templer styled multiple models in dark Gucci dresses for the moody and gothic July cover of Vogue Italia photographed by Steven Meisel with the hair and make up done by Guido for Redken and Pat McGrath respectively.

Click here to view last year July cover featuring Juliane Grüner, here for 2010 cover with Christy Turlington and here for 2009 cover with Kristen McMenamy.

Image via TFS.

Victoria Pendleton for Esquire UK August 2012

Click here to view last year August cover featuring Abbey Clancy, here for 2010 cover with Katy Perry and here for 2009 cover with Daniel Radcliffe.

Images via TFS.

dewi July 2012 Cover

The models are wearing the latest collection from Biyan. Click here to view our coverage and runway images from Biyan‘s FOLIAGE fashion show earlier this June.

Image via dewi magazine’s Facebook page.

Loewe Fall Winter 2012 Ad Campaign

Busy duo Mert Alas & Marcus Piggott once again photographed the latest campaign images of Loewe and this time featuring models Andres Velencoso Segura, Antonio Navas, Bimba Bosé and actresses Clara Lago and Ángela Molina.

Click the links to view past campaign images of Loewe: Spring Summer 2012, Fall Winter 2011 (here for Andres Velencoso Segura‘s images), Spring Summer 2011, Fall Winter 2010, Spring Summer 2010, Fall Winter 2009 and Spring Summer 2009.

Images via TFS.

Chanel Fall Winter 2012 Ad Campaign

UPDATED JULY 07th 2012: Added three new campaign images featuring Kati Nescher, Stella Tennant and Alice Dellal. Saskia de Brauw is also featured on the campaign. All images via TFS.

Karl Lagerfeld photographed the minimalist Fall Winter 2012 advertisement campaign of Chanel featuring Lindsay Wixson (she’s also featured on the latest ad of Mulberry), Kati Nescher (the current face of Nina Ricci) and Cora Emmanuel.

Big congratulations to Lindsay and Kati who snagged their second major campaign this season!

Click the links to view past campaign images of Chanel: Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.

Images via TFS.

%d bloggers like this: