Versace Fall Winter 2012 Ad Campaign

UPDATED JULY 07th 2012: Added eleven new campaign images via TFS.

UPDATED JUNE 30th 2012: Added a new campaign image.

Versace is the first major brand to release the Fall Winter 2012 campaign images and they did not disappoint!

The busy duo, Mert Alas & Marcus Piggott, are reprising their role as the photographer for the campaign that has the gothic yet edgy feeling styled by Joe McKenna. This time they photographed newcomer Elza Luijendijk who sports the same bluntly razored bangs and bleached eyebrows seen on the Fall runway.

Photographed in a studio in London, the 16 year old Dutch girl who landed the coveted slot of opened AND closed the Fall show of Yves Saint Laurent poses on large cement blocks with chunky metal chains and a painted marine backdrop.

The black-and-white images accent the contrasts between light and shade in the campaign, the third for the photographers with Versace.

The menswear ad was styled by David Bradshaw featuring models Dmitriy Tanner (the former face of Calvin Klein Collection and the current face of DSquared2 and Diesel), Philipp Schmidt (he’s the model who got shot in the foot before the campaign shooting!) and Kacey Carrig (the 2011 finalists of VMAN Model Search).

This is a great and amazing opportunity for Elza Luijendijk as she’s the only girl featured for the campaign and we are very sure and this will catapulted her career to a whole new level! Congratulations @elzaluijendijk!!!

Click the links to view past campaign images of Versace: Spring Summer 2012, Fall Winter 2011, Spring Summer 2011 (here for Menswear), Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.

Images via TFS.

15 responses to “Versace Fall Winter 2012 Ad Campaign

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