7 For All Mankind Spring Summer 2012 Ad Campaign

Quoted via WWD:

James Franco’s directorial debut as an ad man will break on YouTube on Feb. 15, when Seven For All Mankind launches its dedicated channel for its spring campaign. Video vignettes lensed by Franco will go up weekly through the spring, with each about two to three minutes in length and culled from hours of footage shot by the actor-director-artist-Yale Ph.D. student. In total, 10 episodes will go up at Youtube.com/7forallmankindjeans.

Model Lily Donaldson is the centerpiece of the film and campaign, with key supporting roles played by Henry Hopper (son of the late actor Dennis Hopper) and actress Nathalie Love (daughter of Teen Vogue’s West Coast editor, Lisa Love).

A slew of creative types and hyphenates round out the cast, including model-actress Amber Anderson; models Natalia Bonifacci, Charlotte Free and Will Love; actors Elyse Poppers, Tamzin Brown, Nina Ljeti, Val Lauren and Jessica Mau; artist-musician Nana Agyapong; artist Adarsha Benjamin; artist-writer Marc Edouard-Leon; producer John Morrow; producer-actor Vince Jolivette, and actor-model Alex Nifong.

Click the links to view past campaign images of 7 for All Mankind: Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Spring Summer 2009.

Images via TFS.

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