T by Alexander Wang Spring Summer 2012 Ad Campaign



Quoted via WWD:

Alexander Wang’s new spring campaigns reflect the speed and adrenaline that also defined the season for him. For his ready-to-wear ads, he worked with director and visual effects pro James Lima on a collection video in CG animation. It features Liya Kebede in a dreamlike car race set to an exclusive version of Azealia Banks’ tune “212.” “We really just wanted to try something different this season, and be a little bit more experimental,” Wang said.

His T by Alexander Wang campaign was shot by Dan Jackson, and ubercool South African hip-hop band Die Antwoord was flown in to appear in the images and two videos; a behind-the-scenes clip and the official campaign with “Fatty Boom Boom” from Die Antwoord’s new album “Ten$ion” playing. Later this month, MTV will put both videos in rotation on “120 Minutes.” “I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” Wang said.

Alastair McKimm and Christopher Simmonds are responsible as the stylist and art director for the campaign respectively.

Click the links to view past campaign images of T by Alexander Wang: Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Images via TFS.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: