Missoni Spring Summer 2012 Ad Campaign



UPDATED FEBRUARY 25th 2012: Added two new campaign images photographed by Juergen Teller featuring Lowell Tautchin. Images via Soul Artist Management blog.

Quoted from WWD:

Missoni creative director Angela Missoni has secured famed director Pedro Almodóvar to front the brand’s new advertising campaign. Almodóvar, a friend of the designer, falls into place with the strong Spanish inspiration of Missoni’s spring collection.

Once again, the designer turned to Juergen Teller, who photographed the director; Missoni herself and her daughters Teresa and Margherita; Almodóvar favorites, actresses Rossy de Palma and Blanca Suarez, and model Mariacarla Boscono in Madrid’s hot spot Villa Rosa. “You eat tapas and dance flamenco there,” said Missoni of the locale, which appears in Almodóvar’s 1991 film “High Heels.” The venue and its dancers fit with Missoni’s idea of a “spontaneous” campaign, as the designer asked Teller for “dynamic photos. We all improvised freely. I would like for the images to talk about the company, not only of the product, and become institutional, moving beyond pure fashion photos.”

Click the links to view past campaign images of Missoni: Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.

Images via TFS.








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9 responses to “Missoni Spring Summer 2012 Ad Campaign

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