Nina Ricci Spring Summer 2012 Ad Campaign

UPDATED APRIL 26th 2012: Added a new eyewear campaign image photographed by Inez van Lamsweerde & Vinoodh Matadin. Image via Design Scene.

UPDATED MARCH 03rd 2012: Click here to view the hauntingly beautiful campaign video directed by Inez and Vinoodh.
Below are the campaign video quote from TBWA:

Peter Copping asked photographers Inez & Vinoodh to direct a short film, expressing their vision of the Nina Ricci Spring/Summer 2012 woman.

From the union of Peter Copping’s aerial and romantic universe with Inez & Vinoodh’s deep and strange world, was born a very unusual movie. Directed by the couple, Raquel Zimmermann hypnotizes us, and engrosses us in her breathless ethereal trance. This piece gives a new and original perspective of Nina Ricci’s Spring/Summer 2012 collection.

The movie as well -as the campaign- was shot in Old Westbury in Long Island, N-Y, USA, and will be broadcasted in Nina Ricci’s shops from the 27th of February, and presented to the press on the March 1st at the Autumn/Winter show.

Appointed creative director of the House in 2009, in every collection he designed for Nina Ricci Peter Copping always managed to capture the essence of felinity. He creates a graceful silhouette with a subtly pared-back playful sensuality; working with powdery hues similar to the sensual and satin aspects of the skin, evoking the world of dreams and emerging the image of the Ricci woman with a vision of spontaneous authenticity.

Therefore Peter Copping remains faithful to the House’s vision of felinity, and its sophisticated luxuriousness yet intentionally relaxed style. By combining sumptuous materials with soft draping, tailoring and her ability to capture the essence, Nina Ricci became synonymous with contemporary fashion. The creator’s main goal was to channel the personality of every woman; proposing a classic wardrobe that favored naturalness over ostentation. It is this exact same goal that Peter Copping has been achieving for the past 2 years.”

UPDATED FEBRUARY 06th 2012: Updated two new campaign images photographed by Inez van Lamsweerde & Vinoodh Matadin with the styling works by Alex White featuring top model Raquel Zimmermann. Images via TFS.

Alex White and Malin Ericson are responsible as art directors for this lovely Spring Summer 2012 campaign preview of Nina Ricci featuring top model from Brazil, Raquel Zimmermann who was photographed beautifully by Inez van Lamsweerde & Vinoodh Matadin in Old Westbury, Long Island.

Click the links to view past campaign images of Nina Ricci: Fall Winter 2011 and Spring Summer 2011.

Image via TFS.

2 responses to “Nina Ricci Spring Summer 2012 Ad Campaign

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