Stella McCartney L.I.L.Y Fragrance 2012 Ad Campaign


34 year old Polish top model, Malgosia Bela was photographed by David Sims for Stella McCartney‘s new fragrance titled L.I.L.Y, that was inspired by Stella‘s memories of childhood and the estate in the countryside where she grew up.

Stella McCartney explains to WWD magazine the name of the fragrance: “It comes from my dad’s nickname for my mum: “Linda I love you”. The name is also from the lily of the valley ingredient — I love it as a flower, and so did my mum — it’s delicate, feminine, innocent. It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It’s a woodland flower and I wanted to capture the roots and the earthy side of it.”

The composition is developed by Jacques Cavallier of unusual notes of truffle on top, made from natural extracts, lily of the valley in the heart and of oak moss at the base, which represents the sexy and sinister contrast to the flower in the heart. All the notes were chosen by Stella herself, who wanted a clean and uncomplicated fragrance.

The bottle design is done in Art Deco style and it is a mixture of light and darkness, feminine and masculine. Crystal part of the bottle reminds of the old English vases, while the metal frame represents a modern and masculine edge.

Details and image via Fragrantica.


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