UPDATED DECEMBER 30th 2011: Added a new campaign image via TFS.
UPDATED DECEMBER 05th 2011: Added seven new campaign images lensed by Norman Jean Roy featuring Cedric Bihr, Julia Stegner, Miranda Kerr and Robert Konjic via TFS.
Bally is the first major brand to release their Spring Summer 2012 campaign images! Norman Jean Roy photographed goats and top models Julia Stegner, Miranda Kerr, Cedric Bihr and Robert Konjic (Julia Restoin Roitfeld‘s boyfriend) in Gstaad Palace Hotel, Switzerland last October under the creative direction of Ronnie Cooke Newhouse and Stephen Wolstenholme.
“This season, we wanted to move outside the studio and embrace the roots of the brand. That’s important to the Bally customer and important to us,” said Michael Herz, Bally’s co-creative director. “We’d already introduced the goat as an emblem for the brand, and having them there felt right. We wanted the images to feel charming and make you smile.”
The campaign will break in the January issue of L’Uomo Vogue, and then in the February issues of titles including British Vogue, American Vogue, W, Vanity Fair and in the British and American editions of GQ.
Previous campaign stars including Karlie Kloss/Caroline Trentini/Nico Malleville, Ollie Edwards/Constance Jablonski, Mathias Bergh/Anna Jagodzinska, Til Schweiger/Christy Turlington and Oriol Elcacho/Christy Turlington
Images via Design Scene.