Actor James Franco is the star of Gucci brand new men’s made-to-measure service. The evocatively smokey film-themed backdrop campaign was photographed by Nathaniel Goldberg at the huge Roman film studio Cinecittà.
Frida Giannini, Gucci‘s creative director, said: “James has an innate ability to fuse classic elegance with contemporary style and interpret formal wear in an individual way.”
The made-to-measure suits will start at £1,900 when the service becomes available in 11 boutiques worldwide by the end of the year. Customers will be able to choose from 178 possible combinations of colours and fabrics.
Images via TFS.