St. John Fall Winter 2011 Ad Campaign Preview

Academy Award winner, Kate Winslet is the new face of St. John replacing previous face, model/musician Karen Elson photographed by Craig McDean.

Below are the excerpts from WWD.

Kate Winslet turns sultry for St. John in the brand’s fall ad campaign, a key part of its strategy to reposition the brand for a younger customer. Shot in April at a retro Jersey City movie theater, Winslet appears in figure-hugging St. John dresses, stretched full-length on stage or perched sexily on a chair. The campaign, which drops in September books, is part of the actress’ year-long contract with the California-based knitwear house and mark the first time she has done a fashion campaign. “They want to keep it looking like me and not have it look like me pretending to be a model wearing these clothes,” said Winslet of the concept. “I’m obviously not a model. I’m not the size of a model. I don’t have the face of a model or the shape of a model.”

Click the links to see past campaign images of St. John: Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Spring Summer 2009.

Image via TFS.

2 responses to “St. John Fall Winter 2011 Ad Campaign Preview

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