UPDATED SEPTEMBER 15th 2011: Added a new campaign image.
UPDATED AUGUST 18th 2011: Added a new image of the campaign via TFS.
After four seasons of Jake Davies as the face of the brand, Karl Lagerfeld chose his current muse Baptiste Giabiconi to be the new face since Fall Winter 2010 and now Baptiste is featured on his third Lagerfeld campaigns photographed by the designer himself. The 21 year old French model/singer also featured on other brands related to Karl Lagerfeld such as Chanel and Fendi respectively.
Images via Design Scene.