Daily Archives: May 22, 2011

Uniquely Singapore with Tao Okamoto

SINGAPORE: The Audi Fashion Festival returns for its third run with a strong lineup of top international designers and Asian content.

Antonio Berardi, Erdem and local favourites Raoul and Alldressedup are among the designers takes Singapore catwalk throughout the fashion week.
This year’s seven-day fashion festival, from May 13 to 19.

The asian flavour in the mix and Japanese supermodel Tao Okamoto taking to the catwalk. The 23 year-old was star model of this year’s Audi Fashion Festival (AFF)
The edgy and androgynous-looking model who first made her name strutting her stuff for French label Emmanuel Ungaro, has fronted many campaigns including Ralph Lauren, Zac Posen and Kenzo amongst others. She’s open the runway of italian luxury label Missoni which is known for its unique knitwear of flattering cuts, presented its Autumn/Winter 2011 collection and the crowd was wow-ed by models strutting their stuff – with an eclectic mix of candy sweetness and patchwork biker boots.

Angela Missoni, the Creative Director of Missoni, said: “I wanted to have this more sharp edge, because the girls are like fairytales and I want them to be like real girls of today with their feet on the ground so I put them on biker boots at this point, so there’s this contrast, very feminine but being today’s girl.” compiled from agencies. images from blogs.todayonline.com

Bring it on Beckham

David Beckham and his business partner, Simon Fuller, are launching a men’s bodywear line, a new men’s fragrance from license partner Coty Inc.

The L.A. Galaxy midfielder launching the new fragrance, called Homme by David Beckham, will be in stores this September. It joins existing scents David Beckham Instinct, which launched in 2005, and Intimately Beckham, a his-and-hers duo with wife Victoria Beckham, which was introduced in 2006.

“It’s not my natural inclination to see myself as a brand, I’m just a person who has been fortunate to explore other interests and passions outside of the game I love,” said Beckham of his upcoming off-field ventures with Fuller. “I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished.” (WWD)

Beckham was the world’s fifth-highest-paid athlete last year, according to Forbes, taking home $43.7 million in salary and endorsements. His current and past endorsements, include Emporio Armani, Adidas, Electronic Arts, Diet Pepsi, Yahoo, Castrol, M&S, Motorola and Police sunglasses. Beckham, 36, and Fuller are mapping out a long-term strategy that will keep the soccer star’s name in the spotlight — and a steady stream of income flowing to the business partners — once he retires from the game.

“As David’s career changes, and his playing days near an end, we will have the necessary time to really focus on the development of our business,” said Fuller. “David and I have a number of ambitious and exciting ideas in development across a broad range of categories. The next 10 years will see David evolve into being recognized, not just as an iconic sports figure, but also as an important entrepreneur.”

A new logo has been created for all of Beckham’s commercial ventures in order to create a uniform visual identity for the brand, such as his Adidas lines — which now include a soccer performance range, an Originals collaboration and the youth-oriented Adidas Neo collection.

The catalyst for the David Beckham bodywear line came following Beckham’s four-season stint as the face and body of Emporio Armani underwear, in a global advertising campaign that launched in February 2008.

“I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani,” said Beckham, rattling off some sales figures. “They told me that their gross turnover in 2007 was around 16 million euros [$22.7 million at current exchange] and after the campaign in 2008 it went up to 31 million euros [$43.9 million] in 2008. It proved to me that there is a real market for good-looking, well-made men’s bodywear.”

Beckham added he has already completed some design and merchandising work on the line — and that fans should expect another eyeful of his skivvies-clad, tattoo-covered body when the collection launches, at an unspecified date down the road. “With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result. I can’t wait to show people the collection — although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.”

Asked if he thinks about what the impact of his retirement from soccer will have on his marketability, Beckham was quick to point out that he intends to keep playing for several more years. However, “I would go as far as to say nothing will be affected, it will become even stronger as I have more time to dedicate to those areas,” he said of his eventual retirement from the soccer pitch. “I want to get involved in the process and have an influence over the end product. Whether it’s with Adidas or Coty, I have always worked very closely with them to give my input. I have lots of ideas for my own collections that I’m looking into with my partner, Simon Fuller, but for now my focus is on bodywear and fragrance launches coming later this year. It’s important that with my team we take our time, to make sure that each product is thoroughly researched and then launched with the opportunity to succeed.” compiled from WWD.

Elle Bulgaria June 2011 Cover

Blake Lively for GISELe June 2011

Image via TFS.

Elle Bulgaria May 2011 Cover

The Amazing Spider-Man Teaser Posters

UPDATED JULY 22nd 2011: Added a new teaser poster.

The much anticipated reboot of Spider-Man and set to release on July 03rd, 2012, The Amazing Spider-Man, is now have a first teaser poster and banner! The Marc Webb (500 Days of Summer) directed movie is starring The Social Network‘s Andrew Garfield as Peter Parker and Easy A‘s Emma Stone as Gwen Stacy.

Did you guys notice the scales that hinting at the villain The Lizard on the poster?

Click here to visit the official website.

Images via First Showing.

Florence Welch for Nylon US June/July 2011

UPDATED MAY 25th 2011: Florence Welch was photographed by Valerie Phillips and styled by Aldene Johnson for the cover of Nylon US June/July issue wearing top and shorts by Topshop and also a cardigan by Vivienne Westwood Gold Label.
Details via Nylonmag.com

24 year old Florence Welch looking beautiful and stunning on the latest cover of Nylon US! Florence and The Machine is definitely one of our favourite recording artists!

Trivia: Florence‘s full name is Florence Leontine Mary Welch.

Image via Jessica Forum.

Marcell Harris for West East Men’s Collection #3

Image via Major Men.

Oskar Tranum for Sportswear International May/June 2011

Image via Soul Artist Management.

Maria Menounos for Self US June 2011

Image via Jessica Forum.

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