UPDATED FEBRUARY 11th, 2011 : Added bigger image of the cover lensed by Carter Smith via Models.com
First time in Details history, the magazine features male models on their cover! People who loves models like us will definitely buy this issue. The 194-page issue will hit the newsstands on February 15th, 2011 and as editor in chief, Dan Peres, told to WWD, the magazine will have fresh layouts, and the introduction of 13 pages section focused on health and fitness, called The Body. Details will also launch a revamped Web site in April and an iPad application in September.
Here’s the quote from WWD article by Dan Peres regarding the models on the cover rather than a celebrity : “Model covers are so rarely done — largely because they’re not a very popular newsstand driver, I’m not blind to that — however I actually believe this will be one of our better selling issues of the year.”
Rumour has it that Robert Pattinson‘s March cover last year was one of their best selling issue. We believe the issue was one of their best selling, because it’s Robert Pattinson!! Girls who doesn’t even read Details will eventually bought the issue because they loved him, right? Smart move.
The Body will be overseen by new senior editor Tyler Graham, a veteran of Rodale and O: The Oprah Magazine and the author of “The Happiness Diet: How Eating Real Food Will Build a Better Brain” that will be launched later this year.
The lucky male models to graced Details March cover are not new names in the industry because they’re reigning the runways and ad campaigns earlier. We have 2 Americans and a Russian here. 21 year old Sean O’Pry (VNY)-who’s the current face of ck by Calvin Klein Accessories along with Liu Wen and Lara Stone– are famous because of his handsome and sculpted face; 27 year old Arthur Kulkov (Re:Quest) is the current face of Lacoste Sportswear and Esprit; and the most famous model of the three, 25 year old Noah Mills (Wilhelmina). He is one of the most recognizable face in fashion industry. He played the role as Kim Cattrall‘s one night lover in Sex And The City 2, and the current face of Dolce & Gabbana (he’s been on their campaigns for a long time!), Tommy Hilfiger and Lacoste.
Below are the boys latest show cards for the New York Fashion Week Fall Winter 2011 via Models.com
Cover image and magazine details via WWD