UPDATED MARCH 02nd, 2011 : Added 2 images of Philippe Reynaud lensed by Tom Munro for Brioni Spring Summer 2011 campaign. Images via View Management.
“The new SS 2011 advertising campaign shows only an apparent simplicity, characterised by a light and contemporary mood, with a clear focus on the product.
The concept highlights a „leisurewear“ character, in order to create a strong impactant graphic campaign, still determined by Brioni core values: the timeless elegance, the unic style and the quality; for a dynamic, demanding and international consumer.
In order to represent the company’s universe, the project links two parallel dimensions: the portait, actor of the Brioni spirit, that embodies Brioni’s aesthetic values, and the product, that represents the quality and the style that make the difference.
Tom Munro is the photographer, internationally known for fashion, beauty and celebrity protography.
The protagonist faces are Philippe Reynaud, appreciated for his capability to express Brioni‘s sense of style, and Hilary Rhoda, internationally known for her innate elegance that brings class and refinement to the project.”
Quote via TFS