Rag & Bone Spring Summer 2011 Ad Campaign










Here’s the quote from Fashionologie :

Instead of hiring a professional photographer to shoot their ad campaign, Marcus Wainwright and David Neville handed Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge a digital camera and asked them to take pictures of themselves in Rag & Bone clothes — with full creative freedom. “We have always been very inspired by the girls who do the show,” said Wainwright. “Rather than do what every other brand does and have a high-end photographer take very polished shots, we thought, ‘Let’s flip it on its head to get the girls to take over.’ We wanted it to be very real.”


7 responses to “Rag & Bone Spring Summer 2011 Ad Campaign

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