Merino Spring Summer 2011 Ad Campaign







Jacob Coupe and Sophie Holmes are fronting the Merino “No Finer Feeling” campaign. Both of them lensed by Sean Gleason and styled by the Executive Fashion Editor of Wonderland Magazine, Anthony Unwin. The five shots feature specially selected garments from designers Richard Nicoll, Gieves & Hawkes, Hakaan, Hackett, Brooks Brothers, as well as seasonless custom merino wool pieces, including ‘next to skin’ wear specially made for the shoot, all illustrating the versatility and surprising qualities of merino wool.
The three-year global consumer campaign begins in influential magazines such as Vogue, GQ and ELLE, targeting fashion conscious consumers. Initially launching in the UK, Japan and Germany, a wider global program is planned for 2011/2012 to include China, France, USA and Australia, with further supporting trade activities in China, Italy and France

Images via Bananas Model & TFS. Details via Knitting Industry.

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