ck One Underwear Fall Winter 2010 Ad Campaign

Simon Nessman and Samantha Gradoville lensed by Alasdair McLellan for ck One Underwear label as they styled by Panos Yiapanis.

“I think it could be bigger [than ck Calvin Klein]. Ck is our bridge division in apparel and accessories, which we operate only in Europe and Asia at this time. By the price positioning of bridge, there is some limitation on how big that business can be. The focus and concept of ck one is young and sexy, and to some degree price-driven. The price points are lower than in bridge, and this is a global launch, which gives [ck one] the opportunity to be a much bigger business over time.”  Calvin Klein Inc‘s President and CEO Tom Murry tells WWD

Kevin Carrigan, global creative director for ck Calvin Klein, Calvin Klein Jeans and Calvin Klein White Label, will take the designing helm of this younger costumer base brand (ck One) and produce a collection filled with slouchy, slim-fit denim and complimenting woven tops and knitwear. The underwear will come in both novelty print and basic styles. They will also produces swimwear.

The new line will be 15 – 20 per cent lower than Calvin Klein Jeans and Underwear

8 responses to “ck One Underwear Fall Winter 2010 Ad Campaign

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