John Hardy Fall Winter 2010 Ad Campaign Preview

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” Angela Lindvall—who’s balanced modeling with a steadfast commitment to environmental issues and awareness—recently signed on as the new face of John Hardy and the collaborator for its new sustainable jewelry collection, Hijau (”green” in Balinese). “My mission,” she says by phone from her farm in upstate New York, “was to take environmentalism to a new level—not the green-and-brown crunchy [style], more fluorescent pink graffiti—to really engage people in an inviting way.” Hence Hijau’s sparkling pink and orange stones and sliced-bamboo designs, a nod to Bali’s abundant bamboo crop. (A percentage of the profits from the new line goes to Forest Ethics, a nonprofit fighting deforestation worldwide.) Lindvall recently visited Bali with John Hardy creative director and designer Guy Bedarida, to see the new production facilities and meet the Balinese artisans working on the line.” (as told to Matthew Schneier)

Angela Lindvall by Sebastian Kim

The John Hardy Hijau collection $295-$3,000, available at Saks Fifth Avenue.

3 responses to “John Hardy Fall Winter 2010 Ad Campaign Preview

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