Armani Exchange Fall Winter 2010 Ad Campaign


Quoted from Armani Exchange Blog :

” This Fall, Armani Exchange takes you to a futuristic city at the edge to darkness with images that capture hard-edged style and the provocative thrill of the future unknown.

“2020/Speed Style” delivers an intense mood of rugged elegance and cool sensuality, where runaway lovers escape from the fiery streets above and take refuge in a mysterious urban underdome, where nothing exists except the seductive intrigue of the dark side.

THE LOCATION – Shot over three days on location on a soundstage in Brooklyn, NY, the campaign’s set was constructed to create the stylistic underworld of “2020/Speed Style .” Panels of diffused dramatic light shadow the darkness to create the look of a mysterious sanctuary.

These distinctive details provide the futuristic backdrop to cutting-edge street chic styling and accentuate the provocative energy and intense mood of intoxicating danger.

The campaign also features a Ducati 1198S Motorbike as a prominent character, adding an erotic and surreal visual aesthetic to the cinematic-style images.

CAST & CREW – Shot by photographer Matthew Scrivens  and created by an in-house team under the direction of Tom Jarrold (CMO for AIX). The cast features Tamiris Souza Freitas (One Model Management), and Arthur Sales (Major Models).”

Arthur Sales & Tamiris Souza Freitas by Matthew Scrivens

 

Arthur Sales by Matthew Scrivens

 

Tamiris Souza Freitas by Matthew Scrivens

 

Arthur Sales & Tamiris Souza Freitas by Matthew Scrivens 1

 

Arthur Sales by Matthew Scrivens 1

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9 responses to “Armani Exchange Fall Winter 2010 Ad Campaign

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