Quoted from Armani Exchange Blog :
” This Fall, Armani Exchange takes you to a futuristic city at the edge to darkness with images that capture hard-edged style and the provocative thrill of the future unknown.
“2020/Speed Style” delivers an intense mood of rugged elegance and cool sensuality, where runaway lovers escape from the fiery streets above and take refuge in a mysterious urban underdome, where nothing exists except the seductive intrigue of the dark side.
THE LOCATION – Shot over three days on location on a soundstage in Brooklyn, NY, the campaign’s set was constructed to create the stylistic underworld of “2020/Speed Style .” Panels of diffused dramatic light shadow the darkness to create the look of a mysterious sanctuary.
These distinctive details provide the futuristic backdrop to cutting-edge street chic styling and accentuate the provocative energy and intense mood of intoxicating danger.
The campaign also features a Ducati 1198S Motorbike as a prominent character, adding an erotic and surreal visual aesthetic to the cinematic-style images.
CAST & CREW – Shot by photographer Matthew Scrivens and created by an in-house team under the direction of Tom Jarrold (CMO for AIX). The cast features Tamiris Souza Freitas (One Model Management), and Arthur Sales (Major Models).”
October 31st, 2010 at 8:49 PM
[…] here to see Armani Exchange Fall Winter 2010 campaign and here for its Spring Summer 2010 campaign […]
July 22nd, 2011 at 3:36 AM
[…] the links to view past campaigns of Armani Exchange: Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010 and Spring Summer […]
January 10th, 2012 at 7:48 AM
[…] past campaign images of Armani Exchange: Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010 and Spring Summer […]
July 26th, 2012 at 5:38 PM
[…] of Armani Exchange: Spring Summer 2012, Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010 and Spring Summer […]
January 14th, 2013 at 9:54 AM
[…] Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010 and Spring Summer […]
January 26th, 2013 at 2:53 PM
[…] Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010 and Spring Summer […]
August 15th, 2013 at 4:11 PM
[…] Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010 and Spring Summer […]
November 19th, 2013 at 4:42 AM
[…] Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010 and Spring Summer […]
January 29th, 2014 at 2:11 PM
[…] Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010 and Spring Summer […]