Here’s the quote from WWD and fashioncopious.com :
“This new ad campaign…takes our visual identity in a fresh direction while respecting our brand aesthetic,” said Tommy Hilfiger. “This is the first campaign to truly capture the brand’s 25-year heritage of twisted, pretty American sportswear.” [WWD]
Tommy Hilfiger is going on “The Ultimate Tailgate” in the F.W 10.11 ad campaign, shot by Craig McDean.
Some of the models in here are Iselin Sterio, Jacquelyn Jablonski, Gracie Carvalho, Noah Mills, & Sam Way.
Online, consumers can visit “Meet the Hilfigers,” on tommy.com, where each family member is profiled. For example, one son, Noah Hilfiger, is described as “easy on the eyes. Hard on cars. Moving violations everywhere, from Boston to Baltimore — but still not a scratch on him. Change of name to facilitate transition into future acting career….