PPR (previously known as Pinault-Printemps-Redoute until May 18th 2005), The French multinational holding company which develops a worldwide brand portfolio such as Gucci, Saint Laurent Paris, Sergio Rossi, Boucheron, Bottega Veneta, Stella McCartney, Brioni and Alexander McQueen, has reportedly requested to register a new name “Kering” (means dry or dried in our native Bahasa Indonesia) to the US Patent & Trademark Office in November 2012, as part of a rebranding.
Vogue UK reports that CEO François-Henri Pinault aims to increase the firm’s sales to €24 billion (£20.9 billion), by 2020 from €9.7 billion (£8.4 billion) in 2012.
Earlier this January, PPR acquired a majority stake in British label Christopher Kane. If the name change really happens, marks another milestone for Indonesian fashion industry. Most recently, the talented Tex Saverio dressed Academy Award-winner Jennifer Lawrence for her upcoming movie, The Hunger Games: Catching Fire. We are hoping that the world will take notice of the ever exciting Indonesian fashion industry, very soon!
You can read our about the recently held Indonesia Fashion Week 2013, here.
