“I wanted to create a collection from timeless aesthetic while re-examining the House’s codes through a contemporary lens,” Gucci‘s Creative Director Frida Giannini explains about her latest collection, Cruise 2012. She added, “I set out to contaminate the styles seen in archival photographs from the Fifties and Sixties with a modern vision”
Her take on the fifties and sixties are shown in no less than 44 womenswear looks in lavish materials such as mélange, lurex, silk, georgette, cotton voile and crêpe de chine modeled by Kasia Struss, Melissa Tammerijn and Martha Streck. The lavish materials used by Frida Giannini combined with the sophisticated tailoring made these as a yet another wearable and luxurious collections that put the fashion house as one of the leading brands in the industry.
Black and white printed trench coat with stripes top, tight skirts that hit below the knee with double breasted jacket, pleats carved in gold on mini skirts with small collarless jacket, tight ankle-length pants with darts and cuffs, white dinner jacket worn with a golden reflector top and a trompe l’oeil dress combined with the same shade of chartreuse are some of the highlights from the collection that was presented earlier this June in New York City.
Gucci also featured square lady bags to carry on the shoulder or by hand, maxi shopper bags in animal prints, small belts to emphasize the waistline, plexi and PVC flower details, high heeled pumps with sharp points (in zebra prints!), a compelling python sandals and classic horsebit moccasins to completed the looks.
Lenz von Johnston—who starred in Mert Alas & Marcus Piggott photographed advertising images of Gucci Cruise 2012 along with top model Karmen Pedaru— sporting the ultimate Cruise signature, a stripes sweater paired with white rolled up pants. Nick Rae and Mark Cox also sporting the nautical stripes with sneakers, paisley shirt, leather jacket and cuffed jeans for another perfect Resort outfit.
You can view more exclusive images of Gucci Cruise 2012 Womenswear and Menswear collection that also featured the accessories (bags, shoes, sunglasses and watches) in our extensive Facebook page. Oh, and don’t forget to “like” our page to get the latest updates in fashion
Gucci Cruise 2012 collections are now available in Gucci stores nationwide (Plaza Indonesia, Senayan City and Plaza Senayan). The collections are also available in Gucci stores worldwide.
Gucci also recently opened its newly renovated boutique with a new design concept by Frida Giannini in Via Montenapoleone on September 21st 2011, the first day of Milan Fashion Week Spring Summer 2012 which also the day that the latest collection from Gucci was presented (click here to view the fashion show video).
The 1600 square meters boutique located in the heart of Milan‘s fashion district, Quadrilatero della Moda, is still having Gucci‘s signature materials such as rosewood and marble but enhanced with the introduction of new elements such as ribbed glass, warm polished gold, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era.
“Via Montenapoleone is one of Europe’s most prestigious retail destinations so I wanted to amplify the luxuriousness of the boutique’s environment through natural light and space to create an aesthetic, which is complementary to the vision of the House today,” explains Giannini.
In the exclusive event, customers witnessed first handed how the meticulous attention to detail and the superb craftsmanship was given by the House’s most skilled artisans during the personalization of the handbags with the hand-embossed monogramming (each handbag featured a special inside plaque embossed with the location and date) at the artisan’s custom-built workshops inside the boutique.
In addition, for the first time ever the artisans displayed their work in front of the public on the signature Gucci moccasin and demonstrated expert techniques used in the shoe-making process.
The Montenapoleone store is among over 30 Gucci stores in the world that now reflect Frida Giannini‘s design concept following its successful roll-out in other cities including New York, Rome, Hong Kong, London, Shanghai and Paris.
Browse through our Facebook page here for more exclusive images from the store opening.
A very special thanks to GUCCI – Indonesia for the exclusive images.