Loewe Spring Summer 2013 Ad Campaign

Mert Alas & Marcus Piggott photographed the Spring Summer 2013 campaign of Loewe, featuring actress Penelope Cruz and model Caio Cesar (congrats on your first major campaign!), at the Palacio Marqués de Villafranca in Madrid.

A key reference for the spring collection and campaign is Gala Dalí, the wife and muse of Surrealist artist Salvador Dalí, chosen for her strong and passionate character.

Penelope Cruz signed a three-year deal to front the Madrid-based house, founded in 1846 and owned since 1996 by French luxury giant LVMH Moët Hennessy Louis Vuitton. The Oscar-winning actress said she grew up with Loewe, and in the ads she wields its Amazona bag, originally created in 1975, plus one from its new equestrian-tinged Paseo line.

The campaign was art directed by Riccardo Ruini, and styled by Joe McKenna. With Pablo Iglesias responsible for the hair and Charlotte Tilbury on the make up.

Click the links to view past campaign images of Loewe: Fall Winter 2012, Spring Summer 2012, Fall Winter 2011 (here for Andres Velencoso Segura‘s images), Spring Summer 2011, Fall Winter 2010, Spring Summer 2010, Fall Winter 2009 and Spring Summer 2009.

Images via TFS.

Loewe Fall Winter 2012 Ad Campaign

Busy duo Mert Alas & Marcus Piggott once again photographed the latest campaign images of Loewe and this time featuring models Andres Velencoso Segura, Antonio Navas, Bimba Bosé and actresses Clara Lago and Ángela Molina.

Click the links to view past campaign images of Loewe: Spring Summer 2012, Fall Winter 2011 (here for Andres Velencoso Segura‘s images), Spring Summer 2011, Fall Winter 2010, Spring Summer 2010, Fall Winter 2009 and Spring Summer 2009.

Images via TFS.

Loewe Aire Sensual Fragrance 2012 Ad Campaign

Image via TFS.

Paris Fashon Week: Loewe Fall 2012

Loewe Spring Summer 2012 Ad Campaign

UPDATED JANUARY 28th 2012: Added four new images via Design Scene.

UPDATED JANUARY 20th 2012: Added five new campaign images featuring Saskia de Brauw and Cristian Cruz via TFS.

Dutch model Saskia de Brauw is everywhere recently: fronting the Winter 2011 Zara campaign, featured for the much coveted 2012 calendar of Pirelli and landed the cover slots of V Magazine, i-D, Madame Figaro and Vogue Japan.

The 30 year old is continuing her domination after featured for the current Chanel and Max Mara campaign by starring in the latest advertising preview of Loewe photographed by Mert Alas & Marcus Piggott with the styling works by Katie Grand.

Click the link to view past campaign images of Loewe: Fall Winter 2011 (here for Andres Velencoso Segura‘s images), Spring Summer 2011, Fall Winter 2010, Spring Summer 2010, Fall Winter 2009 and Spring Summer 2009.

Image via TFS.

Paris Fashion Week: Loewe Spring 2012

Loewe Fall Winter 2011 Ad Campaign

UPDATED JULY 27th 2011: Added two new shots of the campaign via TFS.

UPDATED JULY 08th 2011: Added three more campaign images of Loewe photographed by Mert & Marcus featuring top model Mariacarla Boscono. Images via TFS.

UPDATED JULY 05th 2011: The campaign was styled by Katie Grand with make up and hair done by Lucia Peroni and Paul Hanlon respectively.

Mariacarla Boscono returns as the face of Loewe as well the photographer duo behind the lens, Mert Alas & Marcus Piggott.

Click here to view past Loewe campaign images: Spring Summer 2011 with Mert & Marcus, Fall Winter 2010 with Nigel Shafran, Spring Summer 2010 with Inez & Vinoodh, Fall Winter 2009 with Inez & Vinoodh and Spring Summer 2009 with Steven Klein.

Image via TFS.

Paris Fashion Week Fall 2011: Loewe

Loewe Spring Summer 2011 Ad Campaign

Loewe switched to another photographer for their latest campaign !! Previous photographer including Nigel Shafran, Inez & Vinoodh and Steven Klein.

Star pairing for this beautiful campaign are veteran Mariacarla Boscono and Kylie Minogue‘s hot boyfriend, Andres Velencoso Segura (and a dog named Britney! Trussardi 1911 also featured a dog this season)

Oh! Katie Grand styled this campaign by the way. Another great work by her!!

Loewe Aire Loco Fragrance Ad Campaign

Leah DeWavrin licking her knee as she photographed by Eugenio Recuenco for Loewe Aire Loco fragrance and it’s such a unsual ad campaign!!

Click here too see the TV ads via TFS