22 year old Dutch model, Bette Franke is fronting the latest fragrance campaign from See by Chloé that was art directed by Fabien Baron.
Image via Models.com
We love the vintage styling (she’s wearing the house’s original Bar jacket and flare skirt from 1947!) of the cover that was photographed by Jean-Baptiste Mondino! This Fabien Baron designed magazine that have 110-page will be available on September 10th.
Image via TFS.
The new covers of Vogue Paris are sporting new typography with top models Daria Werbowy, Kate Moss (she’s rumored to be appearing on the October cover along with George Michael) and Lara Stone gracing it, photographed by Mert Alas & Marcus Piggott.
Other makeover in the issue that will be out on August 23rd are, the magazine will features a cleaner, airier design, with remodeled typography and the use of a craft-paper-like brown background — both of which hark back to its look in the Sixties and Seventies; some sections have been renamed to put forward the Vogue brand; the editor’s letter now reverts to its former title, “Le point de vue de Vogue” (“Vogue’s Viewpoint” in English); new features include a fashion opinion column penned by blogger Garance Doré.
Below are more details quoted from WWD:
Vogue Paris editor in chief Emmanuelle Alt and Condé Nast France president Xavier Romatet told WWD that the aim was to reaffirm the magazine’s point of view with a chic, timeless identity. “Vogue Paris must have a Parisian point of view,” said Romatet.
“All the other Vogues carry a country name. Vogue Paris is the only one to carry the name of a city,” noted Alt. “Everyone fantasizes about Paris. It’s the concept of the ‘Parisienne.’ The ‘Parisienne’ is a girl who makes people dream worldwide, rightly or wrongly, a girl who represents a particular style, a taste, an allure.”
Romatet said they saw potential in capitalizing on the Vogue brand. For instance, “Zoom,” a section featuring Vogue editors’ favorite accessories, has been renamed “C’est Vogue” (“It’s Vogue”), while “Livres” (“Books”) becomes “Les Livres de Vogue” (“Vogue’s Books”).
The new layout is the brainchild of 34-year-old Germain Chauveau, who earlier this year succeeded Johan Svensson as artistic director of the magazine. Only minor changes had been made since the previous layout, executed by Fabien Baron for the magazine’s December 2003-January 2004 double issue. Prior to that, the magazine was art directed by design duo M/M (Paris).
The visual tweaks come 18 months after Alt succeeded Carine Roitfeld as editor in chief. “It is very important to make your mark on the layout, to have a magazine tailor-made for the content you want to have,” she said.
Alt said she wants to feature even more profiles, a move already noticeable in the August issue, but also more fashion stories centered on people who represent the Vogue aesthetic.
Doré’s new column is one example. Starting with the September issue, she will contribute a two-page feature called “Humeur” (“Mood”) with her view on a fashion-related topic, peppered with the blogger’s own illustrations.
The theme of the September issue, which runs to about 420 pages, is the color black. Three different covers feature Kate Moss, Daria Werbowy and Lara Stone wearing the same Dolce & Gabbana black dress and photographed by Mert Alas and Marcus Piggott, who shot 64 fashion pages for the issue. There are also features on designers Iris van Herpen and Gareth Pugh.
The issue has 224 advertising pages, compared with 220 in September 2011.
In 2011, the paid circulation of Vogue Paris in France was 121,103, up from 121,055 in 2010, according to France’s Circulation Audit Bureau. “We are anticipating 2 to 3 percent growth in 2012,” Romatet said, pointing out that Vogue Paris is faring well compared to other publications. A redesign of Vogue France’s Web site, vogue.fr, has already borne fruit. The number of unique visitors to the site is up 35 percent since it was relaunched in February 2012, and advertising revenues on the site have doubled, Romatet said.
Images via TFS.
The long-awaited perfume which will bear the signature of Madonna, perhaps the greatest pop star ever, launches in 2012. The company Coty has signed an agreement with MG Icon to launch this fragrance named Truth or Dare. The fragrance is for women from 25 to 45, with the group of 35-45 as the primary aim.
“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare”, said Madonna to WWD.
Madonna was reportedly deeply involved in the process of making her perfume. She has worked with Stephen Nilsen, Givaudan perfumer, to create the composition of white flowers on an intensive gourmand background. The scent is both a light and dark, opening with notes of gardenia, creamy tuberose and neroli. The heart consists of jasmine, benzoin and white lily, based on vanilla absolute, caramelized amber and sensual musk.
The fragrance comes in two formats – as 50 and 75 ml Eau de Parfum, along with body lotion and shower gel. The campaign was photographed by Mert Alas & Marcus Piggott and art directed by Fabien Baron.